Project Overview

shear peace website mockup

Background

Shear Peace is a prominent hair and beauty services provider located in the Midwest. Committed to delivering exceptional styling and relaxation experiences, this project aimed to establish a robust online presence for Shear Peace and boost its local search engine rankings.

The Challenge

In a competitive industry like hair and beauty services, standing out online is crucial. The primary challenge was to create a WordPress website that not only showcased Shear Peace’s unique offerings but also ranked well for relevant keywords within the Midwest region.

To address this challenge, our strategy encompassed two key components:

Strategy

To address this challenge, our strategy encompassed two key components:

Website Development: We crafted an intuitive WordPress website with a sleek and modern design that resonated with Shear Peace’s brand identity. This website was meticulously optimized for mobile devices and local SEO, ensuring a seamless user experience and making it effortless for local clients to discover and connect with Shear Peace.

Local SEO: Through thorough keyword research tailored to the Midwest area, we identified the most pertinent and competitive keywords. Subsequently, we executed a robust local SEO strategy. This involved optimizing the website’s content and meta tags, establishing a Google My Business presence, and cultivating high-quality local backlinks.

Results

Shear Peace’s website now claims top positions for key phrases relevant to the Midwest hair and beauty services industry. This accomplishment has translated into a substantial uptick in website traffic and, most significantly, a consistent influx of new clients from the Midwest region. This project serves as a testament to the effectiveness of local SEO and a thoughtfully designed website.

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