E-Commerce Services

E-Commerce Website Design

E-Commerce Design That Turns Browsing Into Buying

Every visitor who adds something to their cart and leaves is revenue you almost had. We design online stores where checkout is simple, product pages sell, and repeat buyers are built into the system instead of left to chance.

Outcomes & Deliverables

What E-Commerce Looks Like With Lakeside

We deliver an online store where more visitors buy, fewer carts get abandoned, and customers actually come back -- here are the outcomes and the work behind them.

Results you can expect

Higher product page conversion rates

Lower cart abandonment

More repeat purchases from existing buyers

Cleaner operations for inventory and fulfillment

What we deliver

01

Store architecture and category strategy

02

Product page UX and conversion structure

03

Checkout flow optimization

04

Payment and shipping setup support

05

Email automation foundations for retention

06

Analytics for revenue and funnel tracking

07

SEO architecture for category and product pages

08

Post-launch CRO testing roadmap

See It In Action

Build Your Own Online Store With Lakeside

Watch how we help store owners set up and run their online shops.

What to Watch Out For

Expensive Mistakes
We Help You Avoid

Most growth stalls come from preventable problems. We catch these early so you can focus on building your business, not recovering from bad marketing.

01

"Confusing category structures that bury products"

02

"Slow product pages with weak media optimization"

03

"Checkout friction and unclear policies"

04

"No retention system after first purchase"

05

"No clean tracking for funnel bottlenecks"

100+
Websites Launched
$14M+
Client Revenue Tracked
5.0
Google Rating
10+
Years Experience

Jamie developed the site exactly how we needed it. They get what we do and built us something that actually works for our operation. Couldn't ask for better.

Dell H.

Owner, Hune Freight

5.0Google Rating

See how this plays out in your market

We built dedicated strategy pages for each city so you can see local context, competitive notes, and clear next steps.

Your store had 200 visitors yesterday. Only 3 bought something. That's the problem we solve.

Most e-commerce sites bleed money in ways owners can't see. A visitor adds a product to their cart, gets to the shipping page, sees an unexpected cost, and closes the tab. Another visitor can't figure out the size chart, gives up, and buys from Amazon instead. Someone else loves your product but can't find it because your category structure buries it three clicks deep.

These aren't website bugs. They're design and strategy problems that quietly drain revenue every single day. The fix isn't a prettier homepage. It's a smarter checkout flow, clearer product pages, and a structure that guides browsers toward buying.

We've helped stores cut cart abandonment by simplifying checkout to three steps, increase average order value with smart upsell placement, and bring first-time buyers back with automated email sequences. These aren't huge technical projects. They're focused improvements that add up to serious revenue.

Product pages that sell, not just describe

A product page's job isn't to list features. It's to answer every question a buyer has before they click add-to-cart. What does it look like in real life? How does it compare to the other option? What if it doesn't fit? Can I return it? How fast does it ship?

We design product pages that answer those questions visually and with copy without making the page feel cluttered. High-quality images with zoom, clear sizing or specification tables, honest shipping timelines, and reviews from real buyers. Every element reduces hesitation.

We also pay attention to how mobile shoppers browse. Over 60% of e-commerce traffic comes from phones, but most stores still design product pages for desktop first. We flip that priority so your mobile conversion rate doesn't lag behind.

  • Product page structure that reduces hesitation and drives add-to-cart
  • Clean checkout flow: 3 steps or fewer, clear costs upfront, guest checkout option
  • Category architecture that helps shoppers find products without digging
  • Mobile-first design because most of your buyers are browsing on their phone
  • Email automation for abandoned carts, post-purchase follow-up, and re-engagement
  • Analytics setup to track conversion funnel, revenue per session, and drop-off points

Checkout is where you win or lose the sale

The average e-commerce cart abandonment rate is around 70%. That means for every 10 people who add something to their cart, 7 of them leave without buying. Shipping surprises, required account creation, confusing forms, and slow page loads are the usual culprits.

We redesign checkout flows to remove every unnecessary step. Guest checkout as default. Costs visible before the final page. Auto-fill for returning buyers. Payment options people actually use. Each friction point we eliminate directly increases your completion rate.

A 5% improvement in checkout completion on a store doing $10,000/month is an extra $500/month, or $6,000 a year, without spending a dime on more traffic. That's the kind of ROI that comes from fixing what you already have.

The second purchase is where real profit lives

Acquiring a new customer is expensive. Getting an existing customer to buy again is 5-7x cheaper. Yet most small e-commerce stores have zero retention system. No post-purchase email. No re-engagement campaign. No loyalty program. The customer buys once, and the relationship ends.

We build retention into your store from the start. Post-purchase thank-you emails with related product suggestions. Win-back sequences for customers who haven't ordered in 60 days. Discount codes for second purchases that expire to create urgency. These automated flows run in the background and keep revenue coming in between marketing pushes.

Over time, your repeat purchase rate becomes one of the strongest metrics in your business. It lowers your overall cost per acquisition, stabilizes monthly revenue, and builds a customer base that grows your brand through word of mouth.

SEO for e-commerce: getting your products found on Google

Most e-commerce SEO is an afterthought. Duplicate product descriptions copied from the manufacturer, no category page optimization, and thin content that Google ignores. We fix that by treating every category and key product page as a search landing page.

That means unique product descriptions (not manufacturer copy-paste), optimized category pages that target how real shoppers search, structured data for rich snippets in search results, and internal linking that builds authority for your product verticals.

When your products show up in Google Shopping results and organic search alongside Amazon and the big retailers, that's free traffic with high purchase intent. It takes time to build, but the payoff is traffic you don't pay for every single month.

  • Conversion rate by device
  • Average order value
  • Cart abandonment rate
  • Repeat purchase rate
  • Revenue per session

Frequently asked questions

Which e-commerce platform do you recommend?+

It depends on your needs. Shopify is great for simplicity. WooCommerce gives more flexibility if you're on WordPress. We recommend the best fit based on your products, budget, and growth plans.

How do you reduce cart abandonment?+

We simplify checkout (3 steps max), show all costs upfront, enable guest checkout, optimize page speed, and set up abandoned cart email sequences. Each fix directly improves your completion rate.

Do you handle product photography and descriptions?+

We write SEO-optimized product descriptions and can guide your photography. For professional product shoots, we can recommend partners or work with your existing photos.

Can you set up email automation for my store?+

Yes. We build abandoned cart recovery, post-purchase follow-ups, review requests, and win-back sequences. These run in the background and drive repeat purchases without manual effort.

How much does an e-commerce website cost?+

Our E-Commerce Launchpad starts at $4,499 and includes store setup, product pages, payment integration, SEO, and everything needed to sell on day one. Custom projects are scoped based on product count and features.

Will my store be optimized for Google Shopping?+

Yes. We set up structured data for product rich snippets, optimize category pages for search, and can configure Google Shopping feeds. Getting your products into Google's shopping results is free traffic with high purchase intent.

Free Consultation

Ready to turn your site into your best lead source?

Tell us what you need. We'll show you what's possible, what it costs, and what to do first, straight answers, free consultation.

30-Minute Strategy CallClear Pricing & TimelineHonest Advice, No Obligation