SEO Services

SEO Services for Small Business

SEO Services That Make Your Business Impossible to Ignore Online

You do great work, but if nobody can find you on Google, none of it matters. We build SEO strategies around your highest-margin services so the right buyers find you first and actually call.

Outcomes & Deliverables

What SEO Looks Like With Lakeside

We deliver a steady stream of organic leads from people actively searching for what you sell -- here are the outcomes and the work behind them.

Results you can expect

Higher rankings for core service terms

Steady organic lead growth month over month

Better click-through rates from search

Stronger content coverage for buyer questions

What we deliver

01

Technical SEO audit and priority roadmap

02

Intent-based keyword strategy by service line

03

On-page optimization for core money pages

04

Internal linking framework by hub and spoke

05

Content briefs focused on local buying intent

06

Indexing and crawl health monitoring

07

Monthly reporting with action-based insights

08

Quarterly strategy recalibration

What to Watch Out For

Expensive Mistakes
We Help You Avoid

Most growth stalls come from preventable problems. We catch these early so you can focus on building your business, not recovering from bad marketing.

01

"Chasing vanity traffic with weak buyer intent"

02

"Publishing pages that target overlapping keywords"

03

"Ignoring technical blockers and site architecture"

04

"No internal links from high-authority pages"

05

"Reporting rankings without lead context"

100+
Websites Launched
$14M+
Client Revenue Tracked
5.0
Google Rating
10+
Years Experience

Jamie developed the site exactly how we needed it. They get what we do and built us something that actually works for our operation. Couldn't ask for better.

Dell H.

Owner, Hune Freight

5.0Google Rating

See how this plays out in your market

We built dedicated strategy pages for each city so you can see local context, competitive notes, and clear next steps.

You're doing great work. But if Google doesn't know that, neither do your customers.

Here's what happens to a lot of small businesses: you build something good, your existing customers love you, referrals trickle in. But you're invisible to everyone who searches online. They type exactly what you sell into Google and find your competitors instead. Not because those competitors are better. Because their website is set up to be found.

That's the gap SEO closes. It's not a trick or gaming the system. It's making sure Google understands what you do, who you serve, and why your pages deserve to show up when real buyers search. We've seen businesses go from page four to the top three for their core service terms. The phone starts ringing differently when that happens.

We don't sell SEO as a vague monthly subscription. We build a plan around your highest-margin services and the keywords people use right before they reach out. Then we do the technical work, content work, and link structure to earn those positions. You'll see exactly what we're doing and why each month.

We build your SEO around revenue, not rankings for their own sake

Rankings matter, but only if the right terms bring the right people. We've seen businesses celebrate a #1 ranking for a phrase nobody searches. Or rank well for informational queries that attract readers, not buyers. Our approach is different: we start with the keywords that signal someone is ready to hire or buy, and we build outward from there.

That means mapping every core service page to a specific transactional keyword. Your 'Carpet Cleaning' page targets 'carpet cleaning [city],' not some generic industry term. Your 'Emergency Plumbing' page targets the phrase someone types at midnight with a burst pipe. Intent matters more than volume.

Once the money pages are solid, we build content that supports them. Blog posts that answer real buyer questions, FAQ sections that AI search tools can cite, and internal links that guide Google (and visitors) to your most important pages. It's a system, not a list of random tasks.

  • Intent-based keyword strategy tied to your highest-margin services
  • On-page optimization that helps both Google and real visitors
  • Technical audit to fix crawl issues, speed problems, and indexing gaps
  • Content strategy that builds topical authority and supports AI search results
  • Monthly reporting that shows organic leads, not just traffic numbers

Your content should answer questions before AI does it for you

Search is changing fast. Google's AI Overviews now pull answers directly from web pages and display them above organic results. Tools like ChatGPT and Perplexity summarize business information without the user ever clicking through. If your site doesn't have clear, well-structured answers to common questions, someone else's content will represent your industry and possibly recommend your competitor.

We structure every service page with snippet-ready content, clean FAQ sections, and entity-rich copy that AI systems can read and cite. This is called Answer Engine Optimization (AEO), and we build it into every SEO engagement. It's not separate from SEO. It's what modern SEO looks like.

The practical impact: your business gets mentioned in AI-generated answers, your pages earn featured snippets, and your content shows up in the new search surfaces that are replacing traditional link clicks. Businesses that adapt early have a real structural advantage.

What the first 90 days actually look like

Month one is about diagnosis. We run a full technical audit, map your keyword opportunities, and identify the quickest wins. Usually that means fixing crawl issues, tightening title tags and meta descriptions, and improving internal linking on your money pages. Most sites have low-hanging fruit that starts moving within weeks.

Month two, we start building. Priority pages get rewritten or restructured for their target keywords. We publish supporting content, optimize your Google Business Profile, and begin outreach for quality backlinks if your plan includes link building. You'll get a clear report showing what changed and what moved.

By month three, you'll have a clean foundation. Rankings shift, organic traffic trends upward, and you can see which pages bring in real inquiries. From there, we set quarterly priorities based on data, not guesswork. Each cycle builds on the last, and your position gets harder for competitors to catch.

Honest SEO means telling you what's working and what isn't

A lot of agencies send you a PDF full of charts and call it a report. We send you a short update each month that answers three questions: what did we do, what changed, and what are we doing next. If a page isn't performing, we tell you and explain why. If a strategy needs to shift, we don't hide it in footnotes.

You'll always know your organic lead count by source, your keyword movement for core terms, and which pages are converting versus which ones need work. That clarity helps you make smarter business decisions, not just marketing decisions.

SEO is a long game, but it shouldn't feel like a mystery. You deserve to understand where your money goes and what it produces. That's how we earn the clients who stay with us for years.

  • Organic qualified leads
  • Keyword visibility for transactional terms
  • Click-through rate from search results
  • Indexed page health and crawl errors
  • Revenue influenced by organic sessions

Frequently asked questions

How long does SEO take to show results?+

Technical fixes and conversion improvements usually show impact within 30-60 days. Organic ranking growth typically builds over 3 to 6 months. We set milestones so you always know where things stand.

Do you guarantee first-page rankings?+

No — and you should be skeptical of anyone who does. Google's algorithm considers hundreds of factors. What we guarantee is a clear strategy, honest reporting, and steady improvement you can measure.

What's the difference between SEO and local SEO?+

SEO covers your entire organic visibility — rankings, content, technical health, and authority building. Local SEO specifically targets map pack results, Google Business Profile, and 'near me' searches. Most local businesses need both.

Do you optimize for AI search like ChatGPT?+

Yes. We structure content with clear Q&A formatting, schema markup, and entity-rich copy so AI tools can cite your business. This is built into how we do SEO — not a separate add-on.

How do you report on SEO performance?+

Monthly updates covering organic leads by source, keyword movement, page conversion rates, and what we're working on next. Short, useful, and tied to business outcomes.

Can you work with our existing website?+

Usually, yes. If your current site can support SEO improvements, we build on it. If there are fundamental issues blocking performance, we'll explain why and recommend a practical path forward.

Free Consultation

Ready to turn your site into your best lead source?

Tell us what you need. We'll show you what's possible, what it costs, and what to do first, straight answers, free consultation.

30-Minute Strategy CallClear Pricing & TimelineHonest Advice, No Obligation