Carpet Cleaning

JV Steam Carpet Cleaning

A family carpet cleaning business goes from invisible online to first-page Google, and the phone won't stop ringing.

Racine & Kenosha, WIWebsite DesignOn-Page SEOLocal SEOContent StrategyGoogle My Business
JV Steam Carpet Cleaning - website project by Lakeside Web Design
Page 1
Google Ranking (Key Terms)
210%
Organic Traffic Growth
3x
Monthly Quote Requests
2:45
Average Time on Site

The Challenge

Great Work, Zero Online Presence

JV Steam Carpet Cleaning is the kind of business you want to root for. Family-owned, built on hard work and pride in the craft. They use truck-mounted equipment, the professional-grade kind that gets results portable steamers just can't match. Their customers loved them. But almost every job came from repeat customers or referrals.

The problem? When someone in Racine or Kenosha searched "carpet cleaning near me", and thousands do every month, JV Steam was nowhere to be found. Their old website looked like it was built in 2010 (because it was). No mobile optimization, no clear service descriptions, no trust signals, and no way to request a quote without picking up the phone.

Meanwhile, national franchises with polished websites and big ad budgets were scooping up every search result. JV Steam was doing better work at better prices, but losing to companies with better websites. That's not a quality problem, it's a visibility problem.

Our Approach

A Professional Website That Matches the Quality of Their Work

The goal was simple: make JV Steam's online presence as professional as their actual service. When someone lands on the site, they should immediately feel confident they're dealing with a real, trustworthy, local business.

01

Clean, Professional Website Build

We designed a site that reflected the quality of their work, clean layout, professional photography, a color scheme that matched their truck branding. The homepage immediately communicated who they are, what they do, and where they serve. No confusion, no clutter.

02

Service-Area SEO Pages

Instead of one generic "services" page, we built dedicated pages for each service in each city: "Carpet Cleaning in Racine," "Upholstery Cleaning Kenosha," "Tile & Grout Cleaning." Each page was optimized for the exact terms people search when they need the service, because that's how local SEO actually works.

03

Trust Signal Strategy

We added visible proof points throughout the site: years in business, the fact they're family-owned, their professional truck-mounted equipment, before-and-after photos, and real customer reviews. Every page reinforced the message: these people are the real deal.

04

Frictionless Quote Requests

We built a simple, prominent quote request form that appears on every service page. Name, address, what you need cleaned, preferred date. Submit in 30 seconds. No account creation, no phone tag. We also added a click-to-call button for mobile visitors who prefer to just call.

The Results

First-Page Rankings and a Full Schedule

Within 90 days, JV Steam was ranking on the first page of Google for their most important keywords: "carpet cleaning Racine," "steam cleaning Kenosha," and several more. Organic traffic grew 210% compared to the same period the year before.

But rankings are just a number. What mattered was results: monthly quote requests tripled. The owner told us he went from worrying about filling the schedule to turning down jobs because they were booked solid. Many new customers specifically mentioned finding them through Google and being impressed by the website.

The average visitor now spends nearly three minutes on the site, a clear signal that people are actually reading the content, checking out the services, and building trust before they reach out. That's the kind of qualified traffic that converts.

Jamie developed the site exactly how we needed it. They get what we do and built us something that actually works for our operation. Couldn't ask for better.

Dell H.

Owner, Hune Freight

5.0Google Rating

What This Means for Your Business

Key Takeaways

  • A great reputation means nothing if people can't find you when they search. Online visibility is the modern version of a good location.

  • Dedicated service-area pages are one of the highest-ROI moves in local SEO, they match exactly what people type into Google.

  • Trust signals (real reviews, years in business, professional photos) convert visitors into leads. People need to trust you before they'll hand over their address.

  • Simplifying the quote request process removes the biggest barrier between a search and a sale.

Free Consultation

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