Digital Marketing Services

Digital Marketing for Small Business

Digital Marketing That Actually Works Together Instead of in Silos

Most small businesses run Google Ads, post on social, blog occasionally, and update their website separately. Nothing talks to each other. We build one integrated plan so every dollar and every page pulls toward the same goal: better leads, lower cost, more revenue.

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Outcomes & Deliverables

What Digital Marketing Looks Like With Lakeside

We deliver a single marketing system where your website, SEO, ads, and content reinforce each other instead of competing for attention -- here are the outcomes and the work behind them.

Results you can expect

Clear picture of which channels bring in paying customers

Lower cost per lead across search, ads, and content

Consistent messaging so prospects hear the same story everywhere

Steadier month-to-month lead flow instead of feast-or-famine cycles

What we deliver

Channel strategy by business goal and margin profile

Messaging framework and offer alignment

Content and campaign planning calendar

SEO and PPC coordination workflows

Landing page and conversion path alignment

Email nurture and remarketing foundations

Executive dashboard with lead-source clarity

Monthly growth reviews and priority planning

What to Watch Out For

Expensive Mistakes
We Help You Avoid

Most growth stalls come from preventable problems. We catch these early so you can focus on building your business, not recovering from bad marketing.

"Running disconnected tactics with no strategy"

"Inconsistent brand message across channels"

"No clear handoff from marketing to sales"

"Under-investing in conversion improvements"

"Reporting activity instead of business impact"

100+

Websites Launched

$14M+

Client Revenue Tracked

5.0

Google Rating

10+

Years Experience

“Jamie developed the site exactly how we needed it. They get what we do and built us something that actually works for our operation. Couldn't ask for better.”
Dell H.
Owner, Hune Freight

5.0Google Rating

See how this plays out in your market

We built dedicated strategy pages for each city so you can see local context, competitive notes, and clear next steps.

Milwaukee Digital Marketing Services Chicago Digital Marketing Services

You're spending on marketing everywhere. But can you tell what's actually working?

You run Google Ads. You post on social media. Someone writes a blog once in a while. Your website gets updated when someone remembers to. Each piece lives in its own world, managed by a different tool (or a different person), with its own metrics that don't connect to each other.

The result: you're spending money across five channels and have no idea which one brings in the customers who actually pay you. The social media report says engagement is up. The ad report says clicks increased. But your revenue this month looks exactly the same as last month. Sound familiar?

This is the problem integrated digital marketing solves. Not by adding more channels. By connecting the ones you already have. When your website, SEO, ads, email, and content all point at the same goal with the same messaging, every dollar works harder because the pieces reinforce each other.

One strategy across every channel. Not five separate projects.

Most agencies sell services in silos. You buy SEO from one team, PPC from another, and content from a freelancer. Nobody talks to each other. Your SEO targets one keyword set while your PPC chases a completely different one. Your blog content doesn't link to your service pages. Your email campaigns send people to a homepage that wasn't designed to convert that specific audience.

We build one plan. Your keyword strategy drives both organic content and paid targeting. Your landing pages serve PPC traffic and organic visitors. Your email sequences follow up on the same offers your ads promote. This isn't a fancy concept. It's just how marketing should work when someone is actually coordinating it.

For small businesses especially, this coordination matters more than budget size. A focused, integrated plan often outperforms larger budgets split across disconnected vendors who never coordinate.

Unified keyword strategy across SEO, PPC, and content
Messaging alignment so prospects hear the same story everywhere
Channel coordination so ads, organic pages, and emails reinforce each other
One dashboard showing leads, conversions, and revenue by source
Monthly strategy reviews that focus on the highest-impact work first

We show you which channels pay for themselves and which ones don't

Attribution is the unglamorous backbone of good marketing. Without it, you're guessing. With it, you might see something like: 35-40% from organic, 20-25% from PPC, 15-20% from your Google Business Profile, and the rest from referrals. That clarity tells you where to invest more and where to cut.

We set up clean tracking for every channel: UTM parameters on campaigns, call tracking numbers per source, event tagging on forms, and GA4 configured to show revenue-level data, not just sessions. This takes work upfront but pays for itself immediately in better decision-making.

We've seen businesses realize they were spending $1,500/month on a channel that produced zero closed deals. We've also seen them discover a $200/month blog strategy was quietly driving 30% of qualified leads. That kind of clarity changes how you run your business.

Content that builds authority and feeds every other channel

Content isn't just blog posts. It's the messaging on your service pages, the FAQs that answer buyer questions, the case studies that prove you can deliver, and the email copy that keeps leads warm until they're ready to buy. All of it works together. When it's consistent, it builds the kind of authority that both Google and AI search tools reward.

We plan content around your sales process. What questions do buyers ask before they call? What objections come up on the first consultation? What makes them choose you over the other quote? Those answers become your content strategy. They serve double duty by ranking in search and closing leads who land on your pages.

This is where AI search optimization becomes practical. When your content is structured with clear answers, schema markup, and topical depth, AI tools like ChatGPT and Google's AI Overviews cite your business. That's a new category of visibility that most small businesses haven't started thinking about yet.

What a typical month looks like with us managing your marketing

At the start of each month, we set 3-5 priorities based on performance data and your business goals. These might include publishing two content pieces, optimizing a landing page that's underperforming, adjusting PPC bids based on lead quality, or updating your Google Business Profile for a seasonal push.

Throughout the month, we execute. You don't need to manage us. We check in with questions when needed and keep a running task list you can review anytime. At month's end, you get a straightforward report: leads by source, cost per lead by channel, what we did, and what we're planning next.

Over time, this rhythm compounds. Each month's data makes the next month's decisions sharper. Winning patterns get scaled. Underperforming channels get fixed or cut. Your marketing spend gets more efficient every quarter. That's exactly what growth should feel like.

Marketing-qualified lead volume
Cost per acquisition
Channel-attributed pipeline value
Landing page conversion rate
Revenue growth by campaign cluster

Frequently asked questions

What does 'integrated digital marketing' actually mean?+

It means your website, SEO, ads, email, and content all follow one strategy instead of running separately. When everything points at the same goals with consistent messaging, every channel works harder.

How is this different from hiring separate SEO and PPC agencies?+

Separate agencies don't coordinate. Your SEO targets one keyword set while PPC targets another. Your email sends people to pages that don't match. We build one plan where every channel reinforces the others.

How do you measure which marketing channels work best?+

We set up proper attribution: UTM tracking, call tracking per source, form event tagging, and GA4 configured for lead-level data. You'll see exactly which channels bring paying customers, not just traffic.

What does the $2,000/month marketing retainer include?+

SEO and PPC management, content creation, website updates, social media support, monthly strategy calls, and priority support. It's designed to be your outsourced marketing department.

How soon will I see results from a full marketing plan?+

PPC produces leads almost immediately. SEO and content improvements show meaningful movement within 2-3 months. By month 6, you'll have clear data on which channels drive the most revenue for your business.

Do you help with social media marketing?+

Yes, as part of an integrated plan. We coordinate social content with your website messaging, ad campaigns, and SEO goals. Standalone social media management isn't our focus — we do it best when it's connected to your broader growth strategy.

Free Consultation

Ready to turn your site into your best lead source?

Tell us what you need. We'll show you what's possible, what it costs, and what to do first, straight answers, free consultation.

30-Minute Strategy CallClear Pricing & TimelineHonest Advice, No Obligation