Project Overview

Background

Eco Clean Madison is a distinguished house cleaning company based in Madison, WI, dedicated to providing eco-friendly and top-tier cleaning solutions to homes across the city. This project was about creating a robust online presence for the company and improving its local search engine rankings.

The Challenge

With numerous cleaning companies in Madison, the competition for local keywords was fierce. The primary challenge was to develop a WordPress website that not only highlighted Eco Clean Madison’s unique selling proposition but also ranked well for key terms like “house cleaning Madison.”

Strategy

To meet this challenge, the strategy was twofold:

Website Development: We designed a user-friendly WordPress website with a clean and fresh design that reflects the brand’s eco-friendly mission. The site was optimized for mobile and local SEO, providing a seamless user experience and making it easy for local customers to find and contact Eco Clean Madison.

Local SEO: With a comprehensive keyword research, we identified the most relevant and competitive keywords for the Madison area. We then implemented a local SEO strategy, optimizing the website’s content and meta tags, setting up Google My Business, and building quality local backlinks.

We built content to help improve SEO and market to potential customers.

Results

Eco Clean Madison’s website now ranks in the top positions for key terms such as “house cleaning Madison.” The website’s traffic has significantly increased, and more importantly, the company has seen a steady influx of new customers from the Madison area. This project has been a testament to the power of local SEO and a well-designed website.

Future Plans

We will continue to monitor the website’s performance, making necessary adjustments to maintain its high search engine rankings. We’re also looking at expanding the website with more content, further improving its SEO and offering valuable cleaning tips and eco-friendly advice to Madison’s residents.