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Read the full storyHair & Beauty
Shear Peace Salon
From word-of-mouth only to fully booked online, how a small-town salon found its digital voice.
Marshfield, WIWebsite DesignMobile OptimizationLocal SEOGoogle My BusinessOnline Booking Integration
Top 3
Google Search Visibility
185%
Mobile Booking Increase
4x
New Client Inquiries (Monthly)
1.8s
Page Load Time
The Challenge
A Great Reputation, But Only If You Already Knew About Them
Shear Peace had built something special in Marshfield. Loyal clients, a warm atmosphere, stylists who genuinely cared about making people feel good. But nearly every new client came from the same place: a friend's recommendation. And while word of mouth is powerful, it has a ceiling.
Their existing website was outdated, it loaded slowly on phones, the booking process required a phone call during business hours, and the service menu was buried three clicks deep. For anyone searching "hair salon near me" on their phone (which is how most people find a salon in 2024), Shear Peace was invisible.
The owner knew they were losing potential clients every day. People were searching, finding competitors who had modern websites with easy online booking, and never even knowing Shear Peace existed. Something had to change.
Our Approach
Building a Digital Front Door That's Always Open
We started with a conversation, not about websites, but about the experience Shear Peace wanted new clients to have from the very first touchpoint. Then we built a digital version of that same welcoming, easy, no-pressure experience.
01
Mobile-First Website Redesign
Over 75% of salon searches happen on a phone. So we designed the site mobile-first: fast loading, thumb-friendly navigation, and prominent "Book Now" buttons visible without scrolling. The design reflected Shear Peace's personality, warm colors, clean layout, real photos of the actual team and space.
02
Streamlined Service Menu & Pricing
We reorganized the service offerings into clear categories with transparent pricing. No more guessing what a balayage costs or whether they do beard trims. Every service had a description, price range, and a direct link to book that specific service.
03
Online Booking Integration
We integrated an online booking system directly into the site, no phone calls needed, available 24/7. Clients could pick their stylist, choose a time slot, and confirm in under 60 seconds. This alone removed the biggest friction point for new clients.
04
Local SEO & Google My Business
We optimized every page for local search terms: "hair salon Marshfield WI," "best salon near me," "balayage Marshfield." We claimed and fully built out their Google Business Profile with photos, services, hours, and a review generation strategy that brought in authentic five-star reviews.
The Results
Fully Booked Weeks and a Waitlist for New Clients
Within three months, Shear Peace was showing up in the top three Google results for every key salon search term in the Marshfield area. Mobile bookings jumped 185%, and these weren't just existing clients switching from phone to online. These were brand new people finding the salon for the first time through search.
The streamlined booking flow cut the friction that was costing them clients. The owner told us she started noticing a pattern: new clients would mention they found the salon on Google, browsed the services, picked a stylist, and booked, all from the parking lot of their current salon. That's the power of a site that actually works.
The review strategy compounded the results. As more authentic reviews came in, the Google ranking improved further, which brought more clicks, more bookings, and more reviews. A genuine growth flywheel.
“Jamie developed the site exactly how we needed it. They get what we do and built us something that actually works for our operation. Couldn't ask for better.”
5.0Google Rating
What This Means for Your Business
Key Takeaways
If your customers can't book from their phone in under a minute, you're losing them to someone who makes it easy.
Local SEO isn't just about ranking, it's about being found at the exact moment someone is ready to buy. That's worth more than any billboard.
Transparent pricing and clear service descriptions build trust before someone ever walks in the door.
Online reviews create a compounding growth loop: more reviews → better ranking → more clients → more reviews.
Free Consultation
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