Cyber Monday 2023: Online Shopping Trends Your Business Should Know

The holiday shopping season is here, and Cyber Monday is one of the biggest days of the year for online sales. Retailers are rolling out big discounts, and customers are ready to buy. Here’s what’s shaping the Cyber Monday shopping landscape this year and what it means for your business.

Trends Worth Paying Attention To

• Mobile shopping is huge: Over 50% of Cyber Monday purchases are expected to happen on phones and tablets. If your online store doesn’t work well on mobile, you’re leaving money on the table. Retailers are putting serious effort into making mobile shopping fast and easy.
• Social media is a shopping channel now: Platforms like Instagram and TikTok aren’t just for scrolling anymore. More brands are selling directly through social media, and customers are buying. If you’re not thinking about social commerce, your competitors probably are.
• Buy Now, Pay Later keeps growing: BNPL options like Afterpay and Klarna have gotten really popular. Shoppers like the flexibility of splitting payments, and it often leads to bigger order sizes. Expect a big spike in BNPL usage this Cyber Monday.
• Personalization wins: Customers respond better when the experience feels made for them. Smart retailers are using data and analytics to show the right products to the right people, with relevant discounts and custom recommendations. It makes a real difference in conversion rates.

Tips for Smart Shopping (and Smart Selling)

• Plan ahead: Know what you want to buy (or sell) and research prices early. That way you can spot the real deals and skip the fake ones.
• Set a budget: It’s easy to get carried away. Whether you’re a shopper or a business running promotions, stick to a plan so you don’t overspend.
• Compare prices: Use price comparison tools to make sure you’re actually getting a deal. Not every “sale” is as good as it looks.
• Watch out for scams: Fake deals and phishing emails ramp up during the holidays. Only buy from stores you trust, and use secure payment methods.
• Sign up for email alerts: A lot of retailers give early access to deals through their email list. If you’re running a business, this is a reminder that your email list is one of your most valuable assets during the holidays.

Make the Most of It

Cyber Monday 2023 is shaping up to be massive. Whether you’re shopping or selling, understanding these trends helps you make smarter decisions. And if your business needs a website that’s ready for this kind of traffic, that’s exactly what we do.