SEO and E-Commerce: How to Get Found and Make More Sales Online

If you’re running an online store, getting traffic and turning visitors into buyers are the two things that matter most. That’s where SEO and smart e-commerce design come together. At Lakeside Web Design, we build websites that look great AND rank well in search results. Here’s what goes into making that happen.

SEO Best Practices for Getting Found

SEO is how you get more people to your site without paying for ads. It takes time, but the traffic it brings is some of the most valuable you’ll get. Here’s what to focus on:

1. Build a Clean, Organized Site

Search engines need to understand what your site is about. Use clear headings, write product descriptions that include relevant keywords, and make sure your pages are easy for both people and Google to follow.

2. Go Mobile-First and Keep It Fast

More people shop on their phones than ever before. If your site is slow or hard to use on mobile, you’re losing sales. Speed and mobile-friendliness are also ranking factors for Google, so this is a double win.

3. Earn Quality Backlinks

When other trusted websites link to yours, Google sees that as a sign your content is valuable. Create content worth sharing and get involved in your industry’s online communities.

4. Don’t Skip Local SEO

If you serve a specific area, local SEO is essential. Set up your Google Business Profile, keep your business info consistent everywhere it appears online, and earn backlinks from local sources.

E-Commerce Design Tips That Actually Convert

Getting people to your online store is only half the battle. Here’s how to turn visitors into customers:

1. Keep the Design Clean

A cluttered site confuses people. Let your products be the focus. Clean layouts, good photos, and clear calls to action make it easy for customers to find what they want and buy it.

2. Build a Real Brand

People buy from businesses they trust. Your online store should reflect who you are: your values, your style, and what makes you different from the competition.

3. Make Shopping Easy

Simple navigation, clear product categories, and a checkout process that doesn’t make people want to give up. If buying from you is easy, people will come back.

4. Design for Every Device

Your store needs to work just as well on a phone as it does on a laptop. Responsive design isn’t optional anymore. It’s how you keep mobile shoppers from bouncing.

Bringing SEO and E-Commerce Together

Here’s where it really clicks. When your store is built with SEO baked in from the start, everything works harder:

1. SEO-Friendly Product Pages

We build product pages that are optimized for search so you get organic traffic from people who are ready to buy.

2. Content That Sells

Great product descriptions, helpful blog posts, and clear messaging all work together to build trust and move people toward a purchase.

3. The Technical Stuff Matters

HTTPS security, XML sitemaps, and making sure search engines can actually crawl your site are all things we handle behind the scenes. They’re not glamorous, but they make a real difference in your rankings.

4. Staying Ahead of the Curve

SEO keeps changing. AI is playing a bigger role in search, and Google’s standards for content quality keep getting higher. We stay on top of these trends so your store doesn’t fall behind.

The Bottom Line

SEO and e-commerce go hand in hand. When you build an online store that’s fast, well-designed, and optimized for search, you get more traffic and more sales. That’s what we do at Lakeside Web Design. Whether you’re starting fresh or want to improve what you have, we can help you build something that actually performs.