Crowning the Best Jeweler of 2023

Our friends over at Sun Prairie Jewelers had a clear goal. They were ready for another victory. Their message to us was simple: “We want to win, again.“

It was for a local “Best of” contest, and the competition was tough. The idea was pretty straightforward: get the most votes. That would earn them some serious bragging rights and a cool, shiny badge.

They had already won in 2022. Now, Sun Prairie Jewelers wanted to win again, back-to-back. Their rivals weren’t messing around either. They poured money into brochures, newspaper ads, radio spots, social media, and old-fashioned word-of-mouth. Everyone wanted to take that top spot from Sun Prairie Jewelers.

So, what was our job? Keep Sun Prairie Jewelers right there, at the top.

Voting went on for a whole month. We knew we needed a smart plan. So, we started with an email marketing campaign. The idea was to get their loyal customers involved. Sending a good first email to their newsletter subscribers was our very first move.

We put together special landing pages, unique graphics, and personalized promo codes. This got an amazing 20% click-through rate (CTR). For a local jewelry store, that’s a huge win! Giving people incentives really pushed that CTR into double digits, way above what most businesses see.

Our strategy had a few different parts. We kept boosting a Facebook post. It had a great video, showed off 5-star reviews, and shared real customer stories. This was a super affordable way to get their message out there.

Timing was everything, we knew that. When only a week of voting was left, we turned up the urgency. We sent out another email. And because we were tracking everything so closely, we figured out what content people liked most and pushed that even harder.

We had a simple request: we asked people to comment “done” after they voted. This simple step really got more people involved. It also told the social media algorithms to show the post to even more folks.

The results came in. Sun Prairie Jewelers did it! They won the vote. That meant back-to-back wins in the Best of Sun Prairie contest. We were super excited, for them and for our team’s work.

Your business could be our next big success story. So, how can we help you win?

-Jamie