We thrive on crafting marketing campaigns that deliver measurable results.
When Sun Prairie Jewelers approached us to assist with their “Retirement Sale,” we saw an opportunity to create a campaign that would not only drive revenue but also build brand awareness and deepen customer relationships.
Here’s how we turned their vision into a monumental success—and how we can do the same for your Milwaukee business.
The Challenge
Prairie Jewelers needed a high-impact marketing campaign to:
- Move older inventory and make space for new collections.
- Generate significant revenue and cash flow quickly.
- Celebrate the retirement of the previous owner while announcing the new leadership.
The messaging needed to capture urgency, excitement, and value while reinforcing their reputation as a trusted local jeweler.
Our Approach
We developed a multi-channel marketing strategy that leveraged urgency, exclusivity, and bold visuals to captivate attention and drive sales. The highlights:
1. Eye-Catching Messaging
The campaign theme, “Mike is Passing the Torch to Art” capitalized on the emotional appeal of a retirement story while using bold offers like “Up to 70% Off + EXTRA 10% Off Every Sale Price!” to draw immediate attention.
2. Press Release and Landing Page
We crafted a professional press release to highlight the sale, ensuring coverage by local media and SEO-friendly content for the web.
The campaign drove traffic to a dedicated landing page, designed to funnel visitors into the store or capture their contact information for future marketing.
3. Direct Mail for VIPs
A targeted postcard campaign invited existing customers to an exclusive 3-day VIP event. The postcard’s clear call-to-action and in-store contest for a $1,000 shopping spree boosted attendance and engagement.
4. Social Media That Sparked Conversations
Daily posts and stories on Facebook and Instagram maintained a sense of urgency. Fun interactive giveaways, such as $50 gift cards to local restaurants, encouraged likes, comments, and shares—turning customers into advocates.
5. Coordinated In-Store and Out-of-Store Marketing
From bold yellow-and-black yard signs to feather banners and window graphics, the branding was impossible to miss. Ringless voicemails, SMS messages, and email reminders kept the sale top-of-mind.
The Results
The Retirement Sale was an overwhelming success:
- Record-breaking revenue: The VIP event alone generated significant sales.
- Increased foot traffic: New and returning customers flocked to the store, some even planning dinner dates around their shopping trip.
- Cleared inventory: Older pieces made way for refreshed collections, while the brand gained greater local recognition.
What This Means for Your Business
At Lakeside Web Design, we specialize in creating marketing strategies that connect with your audience and drive tangible results.
Whether you’re looking to launch a one-time campaign or build a long-term strategy, we have the tools and expertise to make it happen.
Ready to become the talk of the town? Let’s create your success story today. Contact us to schedule a consultation.