Epoxy Bro’s

Project Overview

• Organization: Epoxy Bro’s
• Industry: Construction
• Location: Madison, WI
• Website: www.epoxybros.com
• Objective: Revamp the website and implement a local SEO strategy to enhance online visibility and attract potential clients.
• Scope:  Website Redesign, Local SEO Optimization.

Epoxy Bro’s is a reputable Madison-based company specializing in epoxy flooring and general construction services. This project aimed to transform their online presence and improve their visibility within the local market.

In the competitive world of construction and flooring services, it’s crucial to have a compelling online presence. The primary challenge was to redesign the website and execute a local SEO strategy that would not only showcase Epoxy Bro’s expertise but also ensure they appeared prominently in local search results.

Our team initiated a website overhaul, focusing on the following aspects:

1. Aesthetic Modernization: We gave the website a contemporary look, featuring clean lines and an easy-to-navigate layout that reflects Epoxy Bro’s commitment to quality and professionalism.
2. Content Optimization: We revamped the website’s content, highlighting Epoxy Bro’s services and showcasing their past projects. This improved the overall user experience and engaged visitors effectively.
3. Mobile Optimization: Ensuring a seamless experience on mobile devices was a priority. The website was optimized to look and perform exceptionally well on smartphones and tablets.

For local SEO, our strategy involved:

1. Keyword Research: We conducted in-depth keyword research to identify the most relevant and competitive keywords related to epoxy flooring and construction in Madison.
2. On-Page SEO: We optimized the website’s content and meta tags to align with the chosen keywords, improving its visibility in search engine results.
3. Google My Business: We set up and optimized Epoxy Bro’s Google My Business profile to enhance their presence in local map listings.

The website redesign and local SEO efforts have yielded significant results for Epoxy Bro’s. They now enjoy a prominent position in local search results for relevant keywords. The updated website not only attracts more visitors but also effectively converts them into potential clients. This project demonstrates the effectiveness of a modernized website and a strategic local SEO approach in boosting online visibility and attracting new business opportunities.