Our friends at Sun Prairie Jewelers had a challenge in front of them – they were hungry for another victory, and their message was clear: “We want to win, again.“
In a local “Best of” contest, the competition was fierce. The goal was simple yet competitive: gather the most votes and earn not only bragging rights but also a coveted shiny badge.
Having tasted success in 2022, Sun Prairie Jewelers were aiming for back-to-back wins. Their competitors were relentless, investing heavily in brochures, newspaper ads, radio, social media, and traditional word-of-mouth advertising. They were determined to dethrone Sun Prairie Jewelers.
Our mission? Keep Sun Prairie Jewelers atop the hill.
The voting phase stretched across a month. We knew our approach had to be strategic, so we kicked off with an email marketing campaign, designed to engage their loyal customer base. A well-crafted initial email to their newsletter subscribers was our first step towards victory.
Custom landing pages, tailored graphics, and personalized promo codes led to an impressive 20% CTR – a triumph in itself for a local jewelry store. Offering incentives drove the click-through rate to double digits, far surpassing industry standards.
Our strategy was multi-layered. A continuous boost to a Facebook post featuring a high-quality video, showcasing 5-star reviews, and sharing customer stories became an economical way to spread the word.
We knew timing was crucial. With a week left in voting, we amplified the urgency, employing another email blast. Coupling this with our focused digital approach, we were able to gauge the most engaging content and double down.
A seemingly simple request – asking users to comment “done” after voting – increased engagement, triggering the algorithm and inviting more participation.
The results? Sun Prairie Jewelers did it. They won the vote, securing back-to-back victories in the Best of Sun Prairie contest. We were thrilled, both for them and for our team’s contribution.
Your business could be the next success story. How can we help you win?
-Jamie
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